Cookie Policy
Last updated: April 20, 2026
1. What are cookies?
Small text files that a website places on your device. For example, they remember your language preference or shopping cart, or measure how you use the site. Some are necessary, others optional.
2. Which cookies do we place?
Necessary cookies (always active)
| Cookie | Purpose | Duration |
|---|---|---|
| Shopify cart | Remember shopping cart | Session |
| Shopify session | Maintain logged-in session | Session |
| Cookie-consent | Remember your cookie choices | 6 months |
Analytical cookies (only with consent)
| Cookie | Purpose | Duration |
|---|---|---|
| Google Analytics (_ga, _gid) | Anonymous statistics on website usage | 26 months |
| Hotjar (optional) | Heatmaps for UX improvement | 12 months |
Marketing cookies (only with consent)
| Cookie | Purpose | Duration |
|---|---|---|
| Meta Pixel | Ad measurement on Facebook and Instagram | 90 days |
| Google Ads | Remarketing and conversion measurement | 90 days |
3. Consent
Upon your first visit, we will display a cookie banner where you can choose between: necessary only, analytical, or all. You can always change your choice via the "Cookie settings" link at the bottom of the site.
4. Disabling cookies
In addition to our own cookie settings, you can also disable or delete cookies in your browser. Please note: without functional cookies, the shopping cart will not work.
Instructions per browser:
5. Questions
For questions about our cookie policy: info@birun.nl.